Çeşme welcomes a huge number of visitors at colorful festivals and concerts each year. The town is a center of attraction every season. It boasts festivals like the Alaçatı Herb Festival, which offers herbs grown exclusively in the Aegean and delicious meals made from these herbs; the International Kite Festival, which draws an enthusiastic crowd of people of every age; and the Ildırı Culture and Arts Festival, a favorite among art lovers.

The festivals bring joy to the resort town, while open-air concerts present musical feasts of delight every year. Alaçatı plays host to windsurf lovers from around the world at the annual Windsurfing Competition.